A subcategory sits directly under a main category and helps you organize your products at a more detailed level.

Subcategories allow customers to narrow down their search quickly, especially when a category contains a wide range of items.

Examples:

• Category: Clothing
• Subcategory: Men
• Subcategory: Women
• Subcategory: Kids
• Category: Electronics
• Subcategory: Mobile Phones
• Subcategory: Laptops
• Subcategory: Accessories

Why Subcategories Matter

1. More targeted navigation
   They break large categories into smaller, logical groups. This helps customers reach the exact type of product they want without confusion.
2. Improved SEO
   Each subcategory generates its own SEO-friendly page. A well-written meta title and description can help bring traffic to specific sections of your store.
3. Better product organization
   When products are grouped properly, managing the catalog becomes easier. Assigning items to the right subcategory keeps your store clean and structured.

Subcategory Fields Explained

1. Subcategory Name

   This is the name customers will see under the main category.
   Keep it simple and specific.
   Examples: “Running Shoes”, “Smart Watches”, “Office Chairs”.

2. Category Reference

   This links the subcategory to its parent category.
   A subcategory cannot exist on its own. You must choose the category it belongs to.

URL

• This becomes part of the subcategory’s page link.
  Your platform sanitizes the URL automatically, following the same rules as categories:
• Spaces become hyphens
• Unsafe characters are removed
• The text is encoded correctly
• The final structure becomes:
  com/subcategory/id
• The ID is created automatically.

Meta Title

A short, clear title that describes the subcategory for search engines.
Example: “Women’s Running Shoes | Lightweight & Durable”

Meta Description

• A short summary of what customers will find in this subcategory.
  Example: “Explore our collection of women’s running shoes designed for training, races and everyday comfort.”

Subcategory Image

• An optional image that represents the subcategory visually.
  Using images adds clarity in grid layouts or mega menus.

Status

Controls the visibility of the subcategory. It follows the same behavior as categories:

• Active: Visible on your store and ready for customers.
• Draft: Hidden from customers. Useful when you’re still setting things up.
• Inactive: Not shown to customers but kept in your account. Suitable for seasonal or temporarily unused sections.

Best Practices for Subcategories

• Keep names focused and not too broad.
• Only create subcategories when they add clarity.
• Add meta information so each subcategory can rank better in search engines.
• Use images when they help shoppers identify sections quickly.
• Make sure each subcategory sits under the correct parent category.